Entradas

Websites

During this week’s class we watched a video talking about web pages and how it is important for them to make web pages work for people with disabilities like partial or full blindness. Accessibility is really important for a web page, we have always known that having a striking design and image on a web is really important because it captures the consumer’s sight, but what happens if a person is not able to see completely, and has partial-sight. By accessibility we are talking what you first see when you get to a web page, these are the basic standards established by the web accessibility innovation (2018) related to the content including recommendations to get to be more accessible to people with different capacities. E-commerce websites in Mexico are less likely to fulfill with the accessibility criteria compared to other websites and sites that include different organization and governmental information. Regulations, when we talk about regulations we are talking about Mexico’s gover...
Publicar un comentario
Leer más

Mont Blanc

  During this week’s class we talked about different companies and were asked to analyze them and present a set of slides with videos and information about the enterprises. My team and I did a slide on montblanc’s company. This company is really interesting because they sell different products, and luxury men’s accessories. They have really good core values like: excellence and integrity and their mission is to create a high quality self-filling pen. They have really good advertising and their marketing strategy is good. Their advertising captures their clients’ attention and intrigues them to check out what Mont Blanc is producing, and their new creations. Having a good strategy of advertising and marketing is really important for a brand to have because it gets to the type of public they want to get to, and acts effectively, captivating your sight. Like many companies they have had unsuccessful strategies like a case they launched that was really breakable so their clients ...
Publicar un comentario
Leer más

Maslow’s pyramid

During this week’s class we talked more in depth about marketing, which according to Philip Kotler who is considered and known as the father of marketing, marketing can be defined as the management of lasting relationships with the clients. The companies establish strong relationships with its clients, creating and obtaining their value. We talked about the model of marketing process. The first stage is understanding the market needs and wishes, like what would be good for the people, what would they want to buy, what do they need. What comes next is to develop the marketing strategy, how would to promote and sell your product. Then, elaborate a value proposition, and after that, create profitable and lasting relationships, having good relationships with you clients is really important. Lastly, create profits due to quality perceived by the costumers, if your work is admirable and has good quality, people are going to want to work with you. We talked about needs, wishes and dema...
Publicar un comentario
Leer más

Investor’s profile

Why do you need to know your investor? It is always good to know the people you are dealing with, knowing what to expect from others, and it could maybe affect the way you treat them. Some points you should maybe consider knowing about them are: In what does she or he invest? Knowing what type of investors they are and what they are interested in what they like or don’t like about a product could be helpful when offering your ideas. How does he participate in his investment? Is he a good investor? Does he know how to negotiate? What are his hobbies, where does he come from, who are the members in his family, what sports do they practice, do they like football or soccer? Do they enjoy watching a good basketball game or do they prefer watching golf tournaments. Do you have mutual friends with them? What do they do during their free time, these are some important aspects you should consider before a meeting with a possible investor. What do you expect from them and what are you willing to...
Publicar un comentario
Leer más

Negotiation techniques

What is negotiation you may ask? And why is it important? Negotiation is when you get to an agreement and it is important for when you want to get something from someone, and both parts could have a benefit from it. There could be a lot of people involved in a negotiation, it could go as easy as two people or a little more complicated when a lot of people is involved, like companies, where you have to listen to everyone’s opinion, but at the end it is only one representative who seeks for the company’s interests and tries to find a good for both parts. As I was saying a good negotiation must be beneficial for both parts, after some decision making both parts can go home happy knowing that is fair for everyone. It is important for the both parts to be really clear in what they want, having flexibility for decision making and communication between others is key.  When you know you need something and want to get being persuasive and knowing how to express yourself to convince others i...
Publicar un comentario
Leer más

Marketing

The process that converts marketing strategies and plans into actions to achieve objectives is best known as the marketing implementation. Like I talked on my last blog about the swot analysis there are several aspects to consider too, that will help you to carry it out correctly. It is really important to consider the macroenvironment, which it is not controlled by the company and can have a negative or positive impact on the organization (PESTE). This stands for, politics, economical, social, technological and environmental. There are four aspects necessary to be able to develop efficient and effective strategies for the type of market you are in, this is known as marketing mix and the four components are: product, promotion, price and place. The product involves the services that fully meet your client’s needs, and it guarantees efficiency, packaging is really I portant and should be considered because it is your visual aid, what the client first sees, and the impression it might ca...
Publicar un comentario
Leer más

Swot analysis

During this week’s classes we discussed about the analysis you make when your company requires changes and generating new strategies and skills, this is called a swot analysis. This analysis contains several aspects that should be considered before making big decisions and changes in your company’s organization. This considers 4 important aspects: internal, external, controllable and non-controllable factors. Swot analysis stands for: strength, weakness, opportunity and threats. Strengths in are controllable and internal factors in a company that allow you to visualize what your company is doing correctly and that it has the capacity for good decision making, like the use of technology and media, you get to know your company better and get a hold of what you are doing properly. Some negative aspects that could be controlled in a better way are the weaknesses, If u have better control in this areas you could have very helpful improvements for your company, and if you don’t quickly corre...
Publicar un comentario
Leer más