Maslow’s pyramid

During this week’s class we talked more in depth about marketing, which according to Philip Kotler who is considered and known as the father of marketing, marketing can be defined as the management of lasting relationships with the clients.

The companies establish strong relationships with its clients, creating and obtaining their value.

We talked about the model of marketing process.

The first stage is understanding the market needs and wishes, like what would be good for the people, what would they want to buy, what do they need.

What comes next is to develop the marketing strategy, how would to promote and sell your product.

Then, elaborate a value proposition, and after that, create profitable and lasting relationships, having good relationships with you clients is really important.

Lastly, create profits due to quality perceived by the costumers, if your work is admirable and has good quality, people are going to want to work with you.

We talked about needs, wishes and demands, and went through the maslow’s pyramid.

Maslow’s pyramid talks about the human need from the most important aspects at the bottom to the least ones at the top, even tho all of them are important for us as human beings.

At the bottom being the physiological needs like water, air, food, shelter, sleep, etc. On top of it the safety needs, like personal security, employment, and other types of resources.

Then, love and belonging, this step includes friendships and personal relationships, family, and social groups, the sense of belonging somewhere.

One to last is esteem, respect, self-esteem, recognition and status, having freedom.

And lastly self actualization, which is the desire to become the most that one can be, being your best self.

This pyramid shows the steps in order for us to feel self accomplished, and recognizing our needs