Maria Joaquina Estrada Rodriguez

During this week’s class we watched a video talking about web pages and how it is important for them to make web pages work for people with disabilities like partial or full blindness. Accessibility is really important for a web page, we have always known that having a striking design and image on a web is really important because it captures the consumer’s sight, but what happens if a person is not able to see completely, and has partial-sight. By accessibility we are talking what you first see when you get to a web page, these are the basic standards established by the web accessibility innovation (2018) related to the content including recommendations to get to be more accessible to people with different capacities. E-commerce websites in Mexico are less likely to fulfill with the accessibility criteria compared to other websites and sites that include different organization and governmental information. Regulations, when we talk about regulations we are talking about Mexico’s gover...

  During this week’s class we talked about different companies and were asked to analyze them and present a set of slides with videos and information about the enterprises. My team and I did a slide on montblanc’s company. This company is really interesting because they sell different products, and luxury men’s accessories. They have really good core values like: excellence and integrity and their mission is to create a high quality self-filling pen. They have really good advertising and their marketing strategy is good. Their advertising captures their clients’ attention and intrigues them to check out what Mont Blanc is producing, and their new creations. Having a good strategy of advertising and marketing is really important for a brand to have because it gets to the type of public they want to get to, and acts effectively, captivating your sight. Like many companies they have had unsuccessful strategies like a case they launched that was really breakable so their clients ...