Marketing

The process that converts marketing strategies and plans into actions to achieve objectives is best known as the marketing implementation.

Like I talked on my last blog about the swot analysis there are several aspects to consider too, that will help you to carry it out correctly. It is really important to consider the macroenvironment, which it is not controlled by the company and can have a negative or positive impact on the organization (PESTE).

This stands for, politics, economical, social, technological and environmental.

There are four aspects necessary to be able to develop efficient and effective strategies for the type of market you are in, this is known as marketing mix and the four components are: product, promotion, price and place.

The product involves the services that fully meet your client’s needs, and it guarantees efficiency, packaging is really I portant and should be considered because it is your visual aid, what the client first sees, and the impression it might cause.

Then price is the only P that talks about income and monetary terms.

You have to establish ways in which the price will be set. And there is three ways to set the price: costing, pricing and consumer perception.

The P for place considers the distribution channels that’s the company needs to deliver their products and consider the aspects where the client will consume the product, it involves the design and structure of the establishments of the place the product would be given.

And lastly promotion which is the integral communication that the organization uses to attract, persuade and remind the consumer that the product is good and it provides a good service.

The main communication channels are: advertising, sales promotion, public relations and personal sales.